On The Page: One Tough Mother

When Season 4 of the #omniten arrived in Park City, we all sat down to watch this video about Columbia Sportswear’s history of #tryingstuff. My favorite part of the video was this little clip from Gert Boyle:

One Tough Mother: Success in Business, Life, and Apple Pies is her story of how she and her son Tim took over Columbia after her husband’s sudden death in 1970. Gert had helped out at the company in her younger years but retreated to life as a mother and homemaker while her husband entered the family business.

One Tough Mother

It was a difficult transition but Gert and Tim eventually sought out the guidance they needed to transform Columbia into a large global scale company. It was cool to read about how asking customers for their input on products has been a part of the company from the very beginning! It’s exciting to be part of the #omniten and that long standing tradition.

The most fun part of the book is probably the section with copy of many of the ads featuring Gert. It was a lot of fun to flip through them: I definitely remember Columbia marketing itself as being “products of an overprotective mother”!

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